The Reciprocal Layer
We’ve talked about the ‘grind’[ing] nature of Social 2.0, we’ve pointed to their use of users to generate profit and shareholder value.
Social 3.0 redefines user ‘investment’ while also redefining the meaning and use of ‘capital’ [in] the whole interACTive equation.
Reciprocal meaning root exchange. Capital expanded to be inclusive of types. There is a rebalancing in these areas that will begin to go on.