EFFETTI
2 min readOct 20, 2021

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Social 3.0

Decentralized HOMEs, plural that ONLY YO[u] CONTROL

USER <own’d> CONTENT

<>> Has been the dominant emerging strategy since KDKA TV produced the first ‘networked’ televised broadcast from Pittsburg, Pennsylvania USA in 1949.

NETWORK <power> CREATIVE

<>> Has been the dominant struggle since day one. Unlike Joel, Michael Jackson took on Sony Records [founded in 1967 by Ike & Tina Turner] in 2002 in a public speech that can still be found. By 2009 Jackson was literally dead.

JOEL <like> CONTROL

JOEL IS THE CONTENT; Thus he controls the container he PLAYs. THIS IS POWER. He uses this ‘power’ to control his environment. Not all have such luxury; many make strategic mistake after mistake.

For ventures making Social 3.0 ‘offers’ here is a MUST HAVE list:

[o] = url

[1] = hosted central<>decentral site

[0]+[1] = HOME

[2] = platform use; which, will certainly BE SHUT OFF should one’s ‘content’ CROSS the GRAIN. Apple; Google; YouTube; Tumblr; Facebook by any name; Twitter; TicToc; Instagram; Reddit; Voice; Medium et al ARE NOT YOUR ‘friend’. These should be considered like bars that you might stop at on the way home. Have too much FUN; become too popular [in] swaying arbitrary ‘wrong’ OPINION AND ‘central planning’ WILL CANCEL YOUR SHOW TIME ON THEIR ‘stage’.

[2]+[3] = ACTION; ‘inviteS’, plural BACK TO ‘distributed’ HOME.

Social 3.0 OFFER ‘strategy’ MUST COME FROM AND TAKE CARE OF YO[U]r HOME [where] ONE CAN HOST THEIR GUESTS APPROPRIATELY.

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